Nicole Aleong
Design anthropologist, strategic researcher, curious about the future.
Based in Vancouver, Canada, I specialize in bringing an equity-centered approach to designing public services. With experience in both the private and public sector, I’m passionate about democratizing the future — amplifying diverse voices across communities. I seek to partner with organizations to create sustainable solutions and inclusive design interventions.
What I do
Human-Centered Design
With 7+ years of experience and a background in market research and consumer insights, I now specialize in qualitative UX research and service design.
Applied Anthropology
My MSc in Cultural and Social Anthropology equips me to better understand human behaviour and culture, exploring future-making strategies with all kinds of audiences.
Public Sector Consultant
Experienced in collaborating with government at national, provincial and local levels, government agencies and NGOs, I lead research on digital transformation projects.
Where I work
It is a privilege and honour to live, work, and play on the unceded traditional territories of the xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish), and səlilwətaɬ (Tsleil-Waututh) Nations. I am boldly committed to honouring Indigenous ways of knowing, decolonizing design practices, and putting truth and reconciliation at the heart of my work.
Nicole Aleong 