Nicole Aleong

Design anthropologist, strategic researcher, curious about the future.

Based in Vancouver, Canada, I specialize in bringing an equity-centered approach to designing public services. With experience in both the private and public sector, I’m passionate about democratizing the future — amplifying diverse voices across communities. I seek to partner with organizations to create sustainable solutions and inclusive design interventions.

What I do

Human-Centered Design

With 7+ years of experience and a background in market research and consumer insights, I now specialize in qualitative UX research and service design.

Applied Anthropology

My MSc in Cultural and Social Anthropology equips me to better understand human behaviour and culture, exploring future-making strategies with all kinds of audiences.

Public Sector Consultant

Experienced in collaborating with government at national, provincial and local levels, government agencies and NGOs, I lead research on digital transformation projects.

Where I work

It is a privilege and honour to live, work, and play on the unceded traditional territories of the xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish), and səlilwətaɬ (Tsleil-Waututh) Nations. I am boldly committed to honouring Indigenous ways of knowing, decolonizing design practices, and putting truth and reconciliation at the heart of my work.


Let’s connect

I’m always interested in building connections and getting to know new people. Whether or not our paths have crossed before, please take a moment to introduce yourself and send me a message.

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